Cash-haemorrhaging public cloud

Interesting point of view on how cloud service providers are haemorrhaging cash to sustain these models in the hope they’ll win big in the long run.

As data storage and compute costs fall they may well be able to sustain existing pricing though I suspect ultimately they’ll need to ratchet things up. Cost comparisons are also hard to get right due to the complexity of pricing from suppliers and I also believe the difference in architectural patterns used in the cloud versus on premise further complicates things (something for another day).

What I do know is that their are those in the industry who cannot afford to be left behind in the race to the cloud; IBM, Microsoft and Google notably. They will likely be pumping all they can into the cloud to establish their position in the market – and maintain their position generally…