2014/07/19

eDNA - The next step in the obliteration of privacy online?

How your electronic DNA could be the secure login of the future (but let's hope not).


More big-brother stuff over at The Guardian with eDNA (Electronically Defined Natural Attributes). I suspect that the NoMoreCaptchas product isn't terribly strong as it feels like it could easily be subverted by introducing more natural delays into bots but it should help  slow them down which can often make it not worth the bother.


More worryingly though is that it's all too easy for a website to capture this information without you knowing. Many sites already capture key presses, mouse movements, hover overs etc., some for legitimate functional use but many are just to help the marketing guys spy on you. What if the next time you google something they can tell if you're drunk, stoned, had sex or are just plain tired... Do you really think they wouldn't want to use that information to push more targeted ads at you?


Drunk => Show ads for porn sites.


Stoned => Show ads for local pizza companies.


Had sex => A combination of babies clothing, pharmacies and the most direct escape route... And of course Facebook would just auto post "Jamie just shagged Sally" in some pseudo scientific experiment on social behaviour.


As I said before, if you want your privacy back then lie! To subvert eDNA we'll need something to inject noise between fingers and keyboard. Joy.

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